Uniqlo does things differently. e clue is in the name:
a combination of the words 'unique' and 'clothing'. Over
the past two decades, sales have rocketed and, with the
aim of increasing revenue by 70% to $26 billion over the
next four years, the Japanese retailer is showing no signs
of slowing down. But in a tough and crowded market –
and with a clothing range that consists of simple casual
wear – how does Uniqlo stand out from the crowd?
How casual
went global
40 41 Retail Uniqlo
