Issue link: https://resources.genetec.com/i/1427249
also be programmed to use edge analytics to trigger a security alert if a person crosses into a specific zone. Mobile Transforms Credentialing Rather than check physical tickets, many venues are moving towards contactless electronic "boarding pass" style credentials. Many are looking at ways in which they can integrate ticket credentials with access to specific areas such as VIP suites, beer gardens, specific viewing areas, etc. so patrons can access the appropriate zones based on the type of ticket package they purchased. Some venues have also leveraged smartphone apps to help customers to find more efficient paths through the venue. They may suggest parking lots that are closer to the zone where they are seated, for example, to reduce milling around inside. In some cases these apps also allow customers to order their hot dogs and popcorn from their seat, for delivery or pickup, to reduce crowding around concession stands. With a robust access control system, electronic tickets and employee access cards can be scanned or tapped when entering or exiting specific zones. This is another way to manage crowd control, as well as to improve safety by limiting access to certain areas. In the event of a security incident, or if contact tracing is needed for reasons of public health, this data can also be used to identify who was present at a specific place and time. Creating ROI Technologies like these are not simply handy during events; in fact, marketing is getting involved in funding some of these systems because the data is valuable to indicate where people gather and how they behave. Security features like heat mapping, for example, can indicate where people gathered and when so that marketing teams can identify strategic placements for banners or operations managers can implement new tactics to reduce congestion at future events. As the technology develops and systems become even more integrated, expect even more innovation in this space. It all adds up to a much more robust, responsive, and proactive approach to security and public health protocols, which will actually improve visitor experience in the end. Visitors are not the only ones who benefit from this kind of proactive, smart-technology approach to venue security. Employees, contractors, and suppliers, and even the surrounding community, can feel safer knowing that venues are doing all they can to keep the building and parking lots safe. For example, venues can establish emergency call stations around the perimeter so that guests can easily report problems or call for help if they feel unsafe. Other practical applications include things like using access control technologies to stagger deliveries and limit unnecessary physical contact by opening gates remotely.