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ends when they board the aircra. Airports are asking how they can enhance that journey by reducing stress and improving the flow. But that doesn't always meld with the goals and objectives of security. Steady retail growth continues e airport retail market is strong – with duty- free sales up. At Zürich Airport, Dufry runs 35 shops covering 7,000 square meters of retail space across departures and arrivals. Dufry, which has duty-free and retail operations in 63 countries across the globe, recently posted growth acceleration of 7.2%. It attributed this increase, in part, to the continued rise in passenger numbers, and it predicts this trend will show no signs of slowing. is confidence has led to an investment in the refurbishment and expansion of retail spaces across its portfolio. It plans to launch next-generation duty-free stores in Heathrow Terminal 3, Zürich, Melbourne, Cancún, and Madrid – all of which are already in progress. Building a barrier-free future So, what innovations are on the horizon? Single-token passenger processing is one of the major developments that will help passengers move through the airport more quickly. e concept involves capturing passenger biometrics and travel details in a single digital record. e passenger will then be able to use this token as identification at every step, vastly speeding up their journey. ere will be no need to constantly show IDs and passports, and there will be no need for a boarding pass. All that will be required is a face or a fingerprint. For now, as terminals become more sophisticated, with fast-food outlets and magazine kiosks making way for specialty restaurants and luxury boutiques, airports should take steps to further understand their entire ecosystem. "Airports need to start thinking like businesses and identif ying clear key performance indicators, because passengers are willing to pay a lot of money for an experience," says Varwig, "What I see is people willing to pay good money for good service and I think the security systems are going to be reinvented at the airport to support that. It's going to be a whole business process change for US airports over the next five years." Video is offering a fresh retail perspective Every airport knows how passengers move through its facility in a purely directional sense, but few understand the full picture of the areas where passengers dwell, stop, or bypass entirely. It's a big issue with a seemingly simple solution. Every day, airport security systems are capturing invaluable data that could be used to bring forth new insights, streamline operations, and transform the passenger experience. By tapping into the potential of video, airports can pinpoint hindrances to the flow of passengers and identify where queues are building up in areas like duty-free. Genetec Airport Sense is an analytics solution that helps airports gain a clearer understanding of their environments, so they can use insights to make operational improvements, and give passengers enhanced experiences. As airport terminals become more sophisticated, traditional food outlets and magazine kiosks are replaced with upmarket cafés and luxury boutiques. 3 Airports 4 Retail therapy

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