For more information on our retail solutions, please visit https://www.genetec.com/industries/retail Scott Thomas, Director of Business Development, Retail & Banking at Genetec, discusses how a unified platform supports the connected store. With the emergence of e-commerce, consumer connectivity, and higher consumer expectations, the retail space is changing. To increase in-store profitability, traditional brick-and-mortar retailers must develop a clear understanding of their shoppers to deliver superior customer experiences that will win loyalty and increase in-store conversions. Subscribe to the Genetec channel to stay up-to-date on the latest in security solutions LinkedIn: https://www.linkedin.com/company/genetec Facebook: https://www.facebook.com/Genetec Twitter: https://twitter.com/genetec Instagram: https://www.instagram.com/genetecinc #Genetec #PhysicalSecurity #ProtectTheEveryday #Retail