EN- Industry Focuses

Doing things differently at Uniqlo

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Uniqlo does things differently. e clue is in the name: a combination of the words 'unique' and 'clothing'. Over the past two decades, sales have rocketed and, with the aim of increasing revenue by 70% to $26 billion over the next four years, the Japanese retailer is showing no signs of slowing down. But in a tough and crowded market – and with a clothing range that consists of simple casual wear – how does Uniqlo stand out from the crowd? How casual went global 40 41 Retail Uniqlo

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