Issue link: https://resources.genetec.com/i/1068968
"If you go to the same Uniqlo store once a week, there will be new items, new layouts, or even a new window display." Uniqlo distributes recycled clothes to refugee camps around the world. As of March 2014, they had donated more than 11 million items to refugees, victims of disasters, the homeless, and needy families. Out with the old It's one thing to attract customers into a store, but how does Uniqlo keep people coming back, time and time again? "We change," says Liguori. "If you go to the same Uniqlo store once a week, there will be new items, new layouts, or even a new window display." By always offering the promise of something new, customers do not tire of the experience – and they're rewarded for their loyalty. e aim of the game is to encourage customers to revisit the same store every week. is way, Uniqlo can also measure the popularity of certain items or how well they sell depending on their location. "If something is less popular, we think about where to position it better," says Liguori. Uniqlo also uses images, moving electronic text, and signage that offers useful information about each of the products, as well as an intuitive in-store navigational system. e future is bright Although technolog y is an important element of the new in-store retail experience, Uniqlo believes the role of in-store team members is just as important. "Our strateg y is very much to keep our employees happy," says Liguori. "ey are the eyes and ears of our customers." ese critical customer insights allow Uniqlo to create products that are essential to people's everyday lives. It's that ability to design functional, universal clothing that has given them the platform to launch campaigns such as "Made for All". Because for Uniqlo, everyone is a potential customer. 44 45 Retail Uniqlo