Count your visitors
Multi-directional and accurate visitor
counting employs cameras that you're
already using for security that helps
maximize conversions and reduce labor
inefficiencies. With real-time traffic
information, you can optimize floor staff
levels to meet peaks in visitor influx.
Additionally, you can determine which
promotions and displays are most
effective in driving traffic.
One of the keys to improving your customer's experience is knowing who is in your
stores and why. It starts with counting visitors, but, to be meaningful, the numbers
have to do more. You need to understand your visitor data in concert with your key
performance indicators. By making these connections, retailers can make better,
more informed decisions.
Visitor counting in Genetec Retail Sense:
•
Track visitors entering and leaving
your stores or departments
•
Uncover traffic tendencies between
multiple store locations for benchmarking
•
Run custom reports and share valuable
data with your colleagues
Benchmark foot traffic to determine which promotions are most effective
Leverage existing top-down cameras for
multi-directional visitor counting
See real-time in-store performance at a glance
simultaneously across multiple locations
