Issue link: https://resources.genetec.com/i/880634
Visualize your customer's purchase journey Using existing cameras, heat maps capture the navigational and interactional behavior of your customers. Designed as a decision aid, heat maps help you gauge promotion and display interaction and help key decision makers improve store layout and product placement. Specifically, the heat mapping in Genetec Retail Intelligence: • Highlights areas of high traffic to aid with decisions, including store organization and inventory replenishment • Indicates areas of high dwell time to aid in promotion decisions • Gauges the effectiveness of in-store displays Directional analysis provides you with the understanding of how customers move throughout your store. When you count customers – individually or in groups simultaneously – passing through predefined areas in multiple directions, you develop a clear picture of both the flow of motion and crowd density. The directional analysis in Genetec Retail Intelligence allows you to: • See real-time summaries of traffic flows • Interpret trends in footfall and behavior to understand consumer purchase journeys to aid in-store layout decisions • Enhance product placement decisions based on cross-shopping behavior Understanding in-store behavior is vital for decision-making and improving your customer's experience. Heat mapping provides insights into areas of high traffic while directional analysis uncovers footfall and behavior trends. Uncover trends in cross-shopping habits by analyzing flow throughout the store Know which departments or isles are 'hot' vs 'cold' by analyzing traffic over heat maps Know what makes your guest dwell over a promotion by seeing how long they remain idle