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IoT in Action - Microsoft and Genetec discuss Cybersecurity in Retail

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Learn more about Genetec retail solutions: https://www.genetec.com/solutions/industries/retail Microsoft and Genetec discuss how digital transformation is shaping the retail industry. Learn how cybersecurity is of paramount importance to the development of Genetec retail solutions and how a strong "network of trust" (https://www.genetec.com/support/resources/trust-center/our-approach) helps retailers secure their business. With the emergence of e-commerce, consumer connectivity, and higher consumer expectations, the retail space is changing. To increase in-store profitability, traditional brick-and-mortar retailers must develop a clear understanding of their shoppers to deliver superior customer experiences that will win loyalty and increase in-store conversions. Subscribe to the Genetec channel to stay up-to-date on the latest in security solutions LinkedIn: https://www.linkedin.com/company/genetec Facebook: https://www.facebook.com/Genetec Twitter: https://twitter.com/genetec Instagram: https://www.instagram.com/genetecinc #Genetec #PhysicalSecurity #ProtectTheEveryday #Retail #Microsoft #Cybersecurity