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Genetec Connected Store

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Scott Thomas, Director of Business Development, Retail & Banking at Genetec, discusses how a unified platform supports the connected store. With the emergence of e-commerce, consumer connectivity, and higher consumer expectations, the retail space is changing. To increase in-store profitability, traditional brick-and-mortar retailers must develop a clear understanding of their shoppers to deliver superior customer experiences that will win loyalty and increase in-store conversions.