Genetec Connected Store

For more information on our retail solutions, please visit https://www.genetec.com/industries/retail

Scott Thomas, Director of Business Development, Retail & Banking at Genetec, discusses how a unified platform supports the connected store. With the emergence of e-commerce, consumer connectivity, and higher consumer expectations, the retail space is changing. To increase in-store profitability, traditional brick-and-mortar retailers must develop a clear understanding of their shoppers to deliver superior customer experiences that will win loyalty and increase in-store conversions.