IoT in Action - Microsoft and Genetec discuss Retail Sense: Advanced Consumer Intelligence

Learn more about Genetec retail solutions: https://www.genetec.com/solutions/industries/retail Microsoft and Genetec discuss how digital transformation is shaping the retail industry. Learn how Retail Sense analytics are helping retailers optimize operations and better understand their customers by leveraging existing security infrastructure to derive more insights. With the emergence of e-commerce, consumer connectivity, and higher consumer expectations, the retail space is changing. To increase in-store profitability, traditional brick-and-mortar retailers must develop a clear understanding of their shoppers to deliver superior customer experiences that will win loyalty and increase in-store conversions. Subscribe to the Genetec channel to stay up-to-date on the latest in security solutions LinkedIn: https://www.linkedin.com/company/genetec Facebook: https://www.facebook.com/Genetec Twitter: https://twitter.com/genetec Instagram: https://www.instagram.com/genetecinc #Genetec #PhysicalSecurity #ProtectTheEveryday #Retail #Microsoft